Is Yahoo Brilliant?
Posted on July 1, 2008
Filed Under yahoo | 2 Comments
I saw an ad today for the new Yahoo Ymail domain with the tagline, "Aren't Things Brilliant". I couldn't resist tampering with it:
First Rule of Winning Business: Turn Up
Posted on June 27, 2008
Filed Under trade shows | 1 Comment
When WPP announced last year that it was acquiring 24/7 Realmedia for $649m, we were all a little surprised. Since then, there's been plenty of speculation of how exactly WPP is going to place 24/7 within its operating group.
Let's hope the 24/7 stand at this week's Online Marketing Show is no indicator of future plans.
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Useful Firefox Add-Ons for Paid Search
Posted on June 24, 2008
Filed Under general | 3 Comments
There are loads of blog posts recommending Firefox add-ons (aka extensions) for SEO, but what about for those of us who are managing paid search campaigns? Here are a few of my favourite add-ons:
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Google Gets Into The Lead Gen Business: Merchant Search Beta
Posted on May 30, 2008
Filed Under google | 9 Comments
Updated on 8th June 2008
So Google is about to get into the financial comparison market. Look what I saw when I just did a search for secured loans:
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Trademarks: the Calm After the Storm
Posted on May 16, 2008
Filed Under adwords | Leave a Comment
My ugly mug featured in this week's NMA in a follow-up article by Will Cooper about trademark bidding on Google. It would seem that the hysteria is finally dying down as common-sense returns to the situation.
There has been quite a few, how shall I say, ill-thought-out statements about this whole thing.
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Bidding on Competitors’ Brands 2
Posted on May 15, 2008
Filed Under arbitrage, sem agencies | 2 Comments
I nearly choked on my afternoon tea when I searched for 'Efficient Frontier' on Google today. Sitting there, bold as brass, was an ad for one of our competitors:
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Google Trademark Change: First Thoughts
Posted on May 6, 2008
Filed Under adwords | Leave a Comment
So the unthinkable is finally upon us and Uncle Google has stopped protecting our trademarks. I have a few thoughts to share on this, based on what I've observed so far.
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Speaking at Internet World Tomorrow
Posted on April 29, 2008
Filed Under narcissism | 1 Comment
I'm speaking at Internet World tomorrow at 2pm on Scientific Search Marketing. If you can't make the session then I'll be on the Efficient Frontier stand for the rest of the day, so come along and say hello.
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Google Removes Restrictions on Trademarked Keywords
Posted on April 9, 2008
Filed Under adwords | Leave a Comment
On Friday Google announced (via email) that it is going to remove advertising restrictions on trademarked keywords as of May 5th in the UK and Ireland. Many advertisers are concerned that the consequences of this will hurt their AdWords campaigns, so I've put together some thoughts on what the likely result of this will be.
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Oh the Hilarity!
Posted on April 1, 2008
Filed Under general | 2 Comments
Please, please, stop with the April Fool's stuff, it really isn't funny. Sorry to sound like an old curmudgeon, but the 'jokes' on the web get worse each and every year. Yes, the PigeonRank thing was amusing, but it's so tired now.
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