Bidding on Competitors’ Brands
One thing advertisers love to do their competitors is bid on their brand keywords. And of course, they hate it when it's done to them. It's not something I'm personally fond of, and opinions on this practice vary across the industry. But I think I know what one UK SEM agency's opinion is! [...]
Analysing the analysis of the search market
I’ve always thought that there isn’t enough market analysis in search, so I was very interested to read the latest white paper from Latitude. “Is the UK paid search market more sophisticated than the US?” is the question that they have asked, and they’ve answered with a resounding yes. Before I hoist the Union Jack [...]
Google AdWords stats are not real time
No kidding…
Search marketing code of conduct
“Hell, there are no rules here – we’re trying to accomplish something.” – Thomas Edison
For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]
Hello World
Welcome. I thought I’d start my first post with the traditional ‘Hello World’ greeting – this is the Internet, after all.
There are a million and one blogs on search marketing, and I’m going to try hard not to imitate them by blogging every time Larry Page scratches his nose or looking for hidden meanings in [...]