Niche location targeting on AdWords
Location targeting on Google AdWords is a great tool, but be careful how you use it. For example, you could if you wished target the inhabitants of Bouvet Island: Unfortunately, according to the Wikipedia, the inhabitants of Bouvet Island comprise of, "seals, seabirds and penguins". In fact, this human-less sub-antarctic volcanic island is the most [...]
7 tips for migrating your search campaign to Yahoo Panama
We got a look at our first few Yahoo accounts that can be migrated to Panama this week. Here’s a few things to watch out for if you’re ready to migrate your Yahoo campaign to the new system. Don’t just push the upgrade button. Make sure you preview the new account structure thoroughly before you [...]
Netimperative Search Marketing roundtable
I attended a Netimperative Search Marketing roundtable last week to discuss bid management and the future role of agencies in search. It was a good debate but though we started on topic, we roamed through the full spectrum of digital media leaving no pixel unturned. There seemed to be a sense that as Yahoo was [...]
Insight into how portfolio bid management works
A few weeks ago I got embroiled in a debate at PPC Blog about the future of bid management. The kind of mathematics involved in portfolio optimisation is very complex. Many people find it incredible what can be done through the statistical analysis of campaign data and are quick to dismiss it as impossible. Fortunately [...]