Ad Exchanges Are the Future
There’s a great article on Clickz by Eric Picard called ‘Ad Exchanges Are the Future‘. Eric works for Microsoft Digital Advertising Solutions. He has written a very clear description of what’s wrong with the current trading practices in media buying (outside of search) and how that’s going to change in the next 5 [...]
One-boxed
I just did a vanity search on Google (come on, we all do it) and I've been one-boxed. I used to live near Beeston when I was at university in Nottingham. Ordering a taxi over the phone when your name is Beeston and you want to go to Beeston is one of the most [...]
Microsoft adChamps
On Thursday I was the guest of Microsoft at their adChamps event. Around 40 advertisers and agencies, large and small were invited to a full day with their engineers, researchers and executives. Microsoft have a lot of challenges in Europe and all credit to them for sharing their plans and visions for the [...]
