Microsoft adChamps
Posted on July 1, 2007
Filed Under microsoft |
On Thursday I was the guest of Microsoft at their adChamps event. Around 40 advertisers and agencies, large and small were invited to a full day with their engineers, researchers and executives. Microsoft have a lot of challenges in Europe and all credit to them for sharing their plans and visions for the adCenter platform. They invited feedback; they received it in spades.
I won’t go into detail about the day (and in fact an NDA prevents me from doing so) but it’s enough to say that Microsoft has some big plans for the online advertising market and the next few years will be extremely interesting. It was fascinating to meet people like Tarek Najm and it was extremely well organised and hosted by Mel Carson, AKA AdCenterEU.
The day was rounded off by dinner at the Mint Leaf restaurant on Haymarket. I stumbled out at about 12.30am; around an hour later some people tried to blow up the whole street.
Update
Microsoft generously gave everyone who attended a goodie bag which contained either Vista or Office 2007. I chose the latter and installed it yesterday. It’s a significant improvement on Office 2003.
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