GCSE Search Engine Marketing
GCSE results came out today, followed by the annual debate about 'standards'. Governments often choose a metric to determine whether services are improving; political opponents accuse them of manipulating the metric instead of improving the services. The IAB/DMA have finally come out with their search marketing best practice charter, and I expect everyone in the [...]
P&G’s strange view of online advertising
I was astonished when I read an interview with Proctor & Gamble’s Marketing Director, Roisin Donnelly, in NMA. This was the part that really knocked me back: “A big barrier [to spending more online] is measurement,” she said. “We know how to measure TV, we know what the ratings are. Online has been slower to [...]
Roaming mobile data charges
I’m writing this post as I hurtle through the Kent countryside on a Eurostar bound for Paris (and ultimately to Angouleme on a TGV). My laptop is connected to my T-Mobile MDA Vario II which is giving me a respectable 230kbps. It seems faster than the Vodafone data card we use in the office. However, [...]