GCSE Search Engine Marketing
Posted on August 23, 2007
Filed Under code of conduct | Comments
GCSE results came out today, followed by the annual debate about 'standards'. Governments often choose a metric to determine whether services are improving; political opponents accuse them of manipulating the metric instead of improving the services.
The IAB/DMA have finally come out with their search marketing best practice charter, and I expect everyone in the class to get an A*. The only step a company might have to make is to put on the school uniform by joining the IAB, DMA, Sempo or Abba. Guy Phillipson, IAB's CEO said the code of conduct will "set the bar". Only danger being that you might trip over the bar on the way in.
There's so many useful things that these trade bodies could be doing to develop the SEM industry, but this isn't one of them. The charter just reads like a ploy to get more people to join a trade body and get the sticker to prove it.
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