Walmart SEM
From this week's NMA, an article on Google's BPF withdrawal: "[Google] admitted loopholes had been exploited… [some agencies] had used the discounts as bait in the pitch process."
And for some, the discount was their pitch - as seen this week at Adtech London!
Google’s Conversion Optimiser
Google have just released the Conversion Optimiser, a simple tool to autobid campaigns to a CPA target. I think this is Google's first step into true, closed loop bid management; by that I mean bidding to an ROI target, rather than a position (see Position Preference), cost (see Preferred Cost Bidding) or to maximise [...]
Goodbye and good riddance to Best Practice Funding
The most predictable announcement in Search Marketing leaked out earlier today, when Google announced that they are to end their Best Practice Funding (BPF) after next year.
The BPF was introduced in 2006 after Google scrapped the 15% agency discount. It was brought in with the right intentions: partly as a parachute payment but mainly [...]
