How not to Excel with ad copy

Posted on October 2, 2007
Filed Under ad copy |

I read with amusement a couple of weeks ago Bill Hartzer's article on advertisers who bid on 'keyword', simply because they've included the header row when they copied stuff out of Excel. Here's another example of the dangers of Excel that I found on Yahoo for 'private medical insurance':

Whoops! Using a formula to create customised ad copy is a great idea, but you've got to watch for mistakes. The #NAME? error usually happens when you misspell the name of the formula itself.

Share

Related posts

Organising a Paid Search Marketing Team

Getting a job in SEM: 6 simple tips for candidates and advice for interviewers

Technorati Tags

Comments

Leave a Reply

Recent Posts
Twitter Updates
- @stephenfry As I walked up West St this afternoon you came out of the Ivy Club, so I assume today wasn't too rigorous! in reply to stephenfry 18 hrs ago
- @MelCarson I love how I can search on my phone with WLS by talking to it, but only if I tell it I'm in the US! in reply to MelCarson 1 day ago
- Why does speak recognition on Live Search Mobile only work for the US? Doesn't it just love my English accent? 1 day ago
- More updates...
Categories
- ad copy
- ad exchanges
- adwords
- affiliates
- arbitrage
- bid management
- big brother
- code of conduct
- facebook
- general
- google
- measurement
- microsoft
- mobile
- narcissism
- netimperative
- new media age
- opacity
- panama
- recruitment
- sem agencies
- trade shows
- yahoo
Archives
Meta

Search for:
Opportunities at Efficient Frontier, London

We're looking for bright people who want to work with the world's biggest and best SEM company. Not only will you be able to hear my rantings in person as well as read them here, you'll be part of a dynamic team that is expanding quickly.

Find out more
UK SEM blogs
Other SEM blogs
Search Marketing News
Search Engine Blogs
Business and Finance
Other Interesting Stuff