AdWords Editor 5 released
I got upgraded to AdWords Editor 5.0.0 today. The main change seems to be that you can now edit Local Business Ads. The 'Sites' tab has also been renamed to 'Placements'.
SES Chicago on European SEM
A colleague, James Beriker, spoke at SES Chicago on Monday about search marketing in Europe. I like this excerpt, courtesy of the aimClear blog:
Many agencies charge clients nothing and keep commissions. Other agencies share some of the commission with the client. This will end at the end of 2008 making the market more accountable to [...]
Google Content Exclusion Beta
Over the last couple of days I've spent a fair amount of time reviewing, building out, reining in and generally musing over Google content network campaigns. Content can work very well for all sorts of advertisers, albeit at smaller volumes than search. It just needs a lot of tweaking to get it right.
One [...]