SES Chicago on European SEM
Posted on December 5, 2007
Filed Under sem agencies | Comments
A colleague, James Beriker, spoke at SES Chicago on Monday about search marketing in Europe. I like this excerpt, courtesy of the aimClear blog:
Many agencies charge clients nothing and keep commissions. Other agencies share some of the commission with the client. This will end at the end of 2008 making the market more accountable to actual ROI. The net result is a window of opportunity for SEM agencies in Europe as useless middlemen are blown out of the space.
Roll on 2009!
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