Organising a Paid Search Marketing Team
Yesterday I noticed this question on LinkedIn:
What is the best structure for a Paid Search Marketing team?
How have you defined the roles within your teams?
Have you split your team into specialists or generalists?
Are you outsourcing some of your responsibilities?
I am particularly interested in what your experiences are in structuring a large Paid [...]
Nasty example of Google Extended Broad Match
Here's a really horrid example of Google's Extended Broad Match that I caught last month. Check out the first ad on the right-hand side for the new Apple laptop on a search for 'flights'. Eurgh.
