Organising a Paid Search Marketing Team
Yesterday I noticed this question on LinkedIn: What is the best structure for a Paid Search Marketing team? How have you defined the roles within your teams? Have you split your team into specialists or generalists? Are you outsourcing some of your responsibilities? I am particularly interested in what your experiences are in structuring a [...]
Nasty example of Google Extended Broad Match
Here's a really horrid example of Google's Extended Broad Match that I caught last month. Check out the first ad on the right-hand side for the new Apple laptop on a search for 'flights'. Eurgh.