A Reader Writes…

The Basildon Bond notepad I got for Christmas has seen some action over the last few of weeks.  I had a letter published in New Media Age last month, and this week I've had (very similar) letters published in Marketing Week and Media Week.

Simplistic comScore Search Numbers

There's a lot of quantative measurement of the search market, including from Efficient Frontier, but as with all data points you should consider what the numbers mean, if they mean anything at all, before pronouncing judgement.
Take for example comScore's search engine rankings report for February, which declares that search queries are down across the board.  [...]