Google Gets Into The Lead Gen Business: Merchant Search Beta
Updated on 8th June 2008
So Google is about to get into the financial comparison market. Look what I saw when I just did a search for secured loans:
Trademarks: the Calm After the Storm
My ugly mug featured in this week's NMA in a follow-up article by Will Cooper about trademark bidding on Google. It would seem that the hysteria is finally dying down as common-sense returns to the situation.
There has been quite a few, how shall I say, ill-thought-out statements about this whole thing.
Bidding on Competitors’ Brands 2
I nearly choked on my afternoon tea when I searched for 'Efficient Frontier' on Google today. Sitting there, bold as brass, was an ad for one of our competitors:
Google Trademark Change: First Thoughts
So the unthinkable is finally upon us and Uncle Google has stopped protecting our trademarks. I have a few thoughts to share on this, based on what I've observed so far.