Bidding on Competitors’ Brands 2

Posted on May 15, 2008
Filed Under arbitrage, sem agencies | 4 responses

I nearly choked on my afternoon tea when I searched for 'Efficient Frontier' on Google today.  Sitting there, bold as brass, was an ad for one of our competitors:

Curse Google and its trademark agnosticism. What a shame that clicking on the ad leads to a 404 (and not even a custom 404):

State of the art indeed! I blogged about something similar last year, and that led to a server error too.  Spooky.

    Agree or disagree with this post, or have something interesting to add? Then leave a comment below!

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    4 responses to “Bidding on Competitors’ Brands 2”

    • David Fineman

      Keep em coming mate – great stuff!

      Hope all is well.

      D

    • http://searchbeest.com searchbeest

      Cheers Dave.

    • jan

      How i the situation in GB today? Are you still choking on your tea when you are putting your brand in google? would be interesting to know. have a good weekend….!

    • jan

      How i the situation in GB today? Are you still choking on your tea when you are putting your brand in google? would be interesting to know. have a good weekend….!
      j