Bidding on Competitors’ Brands 2

Posted on May 15, 2008
Filed Under arbitrage, sem agencies | Comments

I nearly choked on my afternoon tea when I searched for 'Efficient Frontier' on Google today.  Sitting there, bold as brass, was an ad for one of our competitors:

Curse Google and its trademark agnosticism. What a shame that clicking on the ad leads to a 404 (and not even a custom 404):

State of the art indeed! I blogged about something similar last year, and that led to a server error too.  Spooky.

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Comments to “Bidding on Competitors’ Brands 2”

  • jan
    How i the situation in GB today? Are you still choking on your tea when you are putting your brand in google? would be interesting to know. have a good weekend....!
    j
  • jan
    How i the situation in GB today? Are you still choking on your tea when you are putting your brand in google? would be interesting to know. have a good weekend....!
  • searchbeest
    Cheers Dave.
  • David Fineman
    Keep em coming mate - great stuff!

    Hope all is well.

    D
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