Weekend Reading: Links from w/c 19th January
Posted on January 23, 2009
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Here’s some weekend reading from links that I’ve collected in the last week:
- Google AdWords used to distribute malware | Econsultancy – However much the Internet is part of everybody's lives, a large part of it is still the Wild West. Hopefully Google can stop this criminal nonsense before consumers get scared.
- Is One-Stop Media Buying a Failed Model? – Search Engine Watch (SEW) – Another view on why Google Print Ads has been canned. Perhaps a good example of why a good product isn't necessarily enough to be successful.
- Google shutters Print Ads: are its ad domination dreams fading? | Econsultancy – After years of trying, Google still doesn't have a decent revenue stream other than Adwords. Looks like it's given up on print and it makes you wonder which initiative will get the axe next.
- The Extreme Presentation(tm) Method: Choosing a good chart – Paid search throws out so much data, it's often hard to know where to start when creating a chart. This cut out and keep decision tree is a great little helper.