Who Owns an Adwords Account: the Client or the Agency?
Quite a fuss has been generated by an article in the latest issue of Marketing Week. In it, VCCP Search claim to be the first SEM agency to allow its clients to retain intellectual property rights over their search accounts.
This is a pretty outrageous statement. Many SEMs from other agencies (including myself) say [...]
Weekend Reading: Links from w/c 16th February
Here’s some weekend reading from links that I’ve collected in the last week:
Yahoo attracts mixed response over Rich Ads in Search model – NMA – Brief quote from me on Yahoo's new rich search ads.
Hitwise Intelligence: “Money Saving Expert” Martin Lewis the most searched-for personality in the UK – Unbelieveable, Martin Lewis beats Barack Obama. [...]
Search Engine Strategies London
This week I’m speaking at Search Engine Strategies London. I’m on two panels:
Search Industry Update: A look at what the recent trends are in paid search. I’ll be discussing the numbers from EF’s latest quarterly spend report. (Tuesday at 11am).
Ads in a Quality Score World: I’ll go through what makes up Quality Score, [...]
Weekend Reading: Links from w/c 9th February
Here’s some weekend reading from links that I’ve collected in the last week:
News | Google closes radio advertising arm – NMA – First Print, now Radio. Google's ambitions in the offline world continue to fall away.
Interview with web entrepreneur Shakil Khan – An insightful and funny interview with the one and only Shak.
Weekend Reading: Links from w/c 2nd February
Here’s some weekend reading from links that I’ve collected in the last week:
Bobbie Johnson: Why I’m finished with ’social media’ | Technology | guardian.co.uk – A plea for people to talk less about social media and just get on with it.
Chris Anderson re-evaluates the economics of ‘free’ | Econsultancy – Mr Long Tail's most recent [...]
Visualising Quality Score with Treemaps
Quality Score is an incredibly important factor in managing Adwords campaigns, but is sometimes difficult to handle.
To understand how Quality Score is impacting an account it can be better to visualise it than stare at rows of keyword data. I’ve created a couple of treemaps to demonstrate how this can be done.
Example 1: keywords [...]