IAB Engage for Search

I spoke yesterday at the IAB Engage for Search event at the CBI conference centre in Centre Point. It was a very enjoyable morning and there’s a great write up on the IAB site. There’s also some good photos on Flickr. On a personal note I can say the lunch afterwards was excellent. At these [...]

SEO Ad in the Metro

Spotted by an EFer in this morning’s London Metro. I wonder what the ROI on the ad is?

Weekend Reading: Links from w/c 9th March

Here’s some weekend reading from links that I’ve collected in the last week: Three Peer-Reviewed Takes On Armstrong and AOL – John Battelle’s Searchblog – No one doubted AOL needed new leadership, here's some anonymous opinion on whether Tim Armstrong is the right man, and whether AOL can be saved at all. New projections show [...]

Does Google Ever Give A Quality Score of 8 For UK Campaigns?

I’ve been using an internal EF tool that gives quick, top-level data on quality score for an account (e.g. 100 keywords with 10, 150 keywords with 9 etc). Something that struck me after looking at a few accounts: no keywords ever had a quality score of 8. Weird, I thought, must be something wrong with [...]

Weekend Reading: Links from w/c 2nd March

Here’s some weekend reading from links that I’ve collected in the last week: Google needs to grow up and pay a dividend – Telegraph – Apparently Google has $16bn of cash in the bank. Time to give some of that to its shareholders? Aaron Greenspan: Why I Sued Google (and Won) – Adsense publishers – [...]

Two Great Videos from Google and Microsoft

Here’s a couple of really good videos I’ve seen from Google and Microsoft in the last day or two. Ten Years of Google I saw this yesterday at a conference as part of Mark Howe‘s keynote presentation. Microsoft Advertising Intro Perhaps the best explanation (to an advertiser or agency) I’ve seen from Microsoft of what [...]

Weekend Reading: Links from w/c 23rd February

Here’s some weekend reading from links that I’ve collected in the last week: Google Is Commercializing Google News. Sh*tstorm to Follow? – John Battelle’s Searchblog – Google is now showing ads on Google News. Expect trouble from the newspaper industry. Google Turns Off Radio Ads – Another of Google's alternative revenue streams bites the dust [...]