IAB Engage for Search

I spoke yesterday at the IAB Engage for Search event at the CBI conference centre in Centre Point. It was a very enjoyable morning and there’s a great write up on the IAB site. There’s also some good photos on Flickr.
On a personal note I can say the lunch afterwards was excellent. At [...]

SEO Ad in the Metro

Spotted by an EFer in this morning’s London Metro.

I wonder what the ROI on the ad is?

Weekend Reading: Links from w/c 9th March

Here’s some weekend reading from links that I’ve collected in the last week:

Three Peer-Reviewed Takes On Armstrong and AOL – John Battelle’s Searchblog – No one doubted AOL needed new leadership, here's some anonymous opinion on whether Tim Armstrong is the right man, and whether AOL can be saved at all.
New projections show lower internet [...]

Does Google Ever Give A Quality Score of 8 For UK Campaigns?

I’ve been using an internal EF tool that gives quick, top-level data on quality score for an account (e.g. 100 keywords with 10, 150 keywords with 9 etc). Something that struck me after looking at a few accounts: no keywords ever had a quality score of 8.
Weird, I thought, must be something wrong with [...]

Weekend Reading: Links from w/c 2nd March

Here’s some weekend reading from links that I’ve collected in the last week:

Google needs to grow up and pay a dividend – Telegraph – Apparently Google has $16bn of cash in the bank. Time to give some of that to its shareholders?
Aaron Greenspan: Why I Sued Google (and Won) – Adsense publishers – don't let [...]

Two Great Videos from Google and Microsoft

Here’s a couple of really good videos I’ve seen from Google and Microsoft in the last day or two.
Ten Years of Google
I saw this yesterday at a conference as part of Mark Howe’s keynote presentation.

Microsoft Advertising Intro
Perhaps the best explanation (to an advertiser or agency) I’ve seen from Microsoft of what their entire advertising proposition [...]

Weekend Reading: Links from w/c 23rd February

Here’s some weekend reading from links that I’ve collected in the last week:

Google Is Commercializing Google News. Sh*tstorm to Follow? – John Battelle’s Searchblog – Google is now showing ads on Google News. Expect trouble from the newspaper industry.
Google Turns Off Radio Ads – Another of Google's alternative revenue streams bites the dust along with [...]