Does Google Ever Give A Quality Score of 8 For UK Campaigns?
Posted on March 13, 2009
Filed Under adwords | Leave a comment
I’ve been using an internal EF tool that gives quick, top-level data on quality score for an account (e.g. 100 keywords with 10, 150 keywords with 9 etc). Something that struck me after looking at a few accounts: no keywords ever had a quality score of 8.
Weird, I thought, must be something wrong with the tool. So I downloaded some of the accounts into Adwords Editor for a closer look. Still no 8s. After a going over a good number of accounts, here’s what I found:
- Campaigns targeted to the UK and bought in GBP never have live keywords with a quality score of 8.
- The only 8s I found were paused – either at the keyword, adgroup or campaign level.
- One account that is targeted to the UK but bought in USD has 8s a plenty.
- Campaigns targeted anywhere else (continental Europe, US, you name it) have 8s.
I’ve asked a couple of friends who run campaigns to check too, and they see the same. So what’s going on here? Just a bug I suppose. But are we at any advantage or disadvantage? Are there 7s that should be 8s, or 9s that should be 8s? Let me know your thoughts!
Agree or disagree with this post, or have something interesting to add? Then leave a comment below!