SearchBeest » ad copy http://searchbeest.com Opinions on UK and European Search Engine Marketing Tue, 06 Dec 2011 10:59:29 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How not to Excel with ad copy http://searchbeest.com/2007/10/02/how-not-to-excel-with-ad-copy/?utm_source=rss&utm_medium=rss&utm_campaign=how-not-to-excel-with-ad-copy http://searchbeest.com/2007/10/02/how-not-to-excel-with-ad-copy/#comments Tue, 02 Oct 2007 11:16:02 +0000 searchbeest http://searchbeest.com/2007/10/02/how-not-to-excel-with-ad-copy/

I read with amusement a couple of weeks ago Bill Hartzer's article on advertisers who bid on 'keyword', simply because they've included the header row when they copied stuff out of Excel. Here's another example of the dangers of Excel that I found on Yahoo for 'private medical insurance':

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Whoops! Using a formula to create customised ad copy is a great idea, but you've got to watch for mistakes. The #NAME? error usually happens when you misspell the name of the formula itself.

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