Niche location targeting on AdWords

Location targeting on Google AdWords is a great tool, but be careful how you use it. For example, you could if you wished target the inhabitants of Bouvet Island:  Unfortunately, according to the Wikipedia, the inhabitants of Bouvet Island comprise of, "seals, seabirds and penguins". In fact, this human-less sub-antarctic volcanic island [...]

Google AdWords stats are not real time

No kidding…

Search marketing code of conduct

“Hell, there are no rules here - we’re trying to accomplish something.” - Thomas Edison
For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]

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