AdWords Editor 5 released
I got upgraded to AdWords Editor 5.0.0 today. The main change seems to be that you can now edit Local Business Ads. The 'Sites' tab has also been renamed to 'Placements'.
Google Content Exclusion Beta
Over the last couple of days I've spent a fair amount of time reviewing, building out, reining in and generally musing over Google content network campaigns. Content can work very well for all sorts of advertisers, albeit at smaller volumes than search. It just needs a lot of tweaking to get it right. One of [...]
Google’s Ad Diagnostics Tool still broken
Earlier this month, I was trying to work out why a client's AdWord's campaign was being a bit sluggish. I hovered over the little magnifying glass next to an important keyword and got the message that the ad wasn't showing. Panic started to set in as keyword after keyword was reported as not triggering. But [...]
Niche location targeting on AdWords
Location targeting on Google AdWords is a great tool, but be careful how you use it. For example, you could if you wished target the inhabitants of Bouvet Island: Unfortunately, according to the Wikipedia, the inhabitants of Bouvet Island comprise of, "seals, seabirds and penguins". In fact, this human-less sub-antarctic volcanic island is the most [...]
Google AdWords stats are not real time
No kidding…
Search marketing code of conduct
“Hell, there are no rules here – we’re trying to accomplish something.” – Thomas Edison For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]
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