Bidding on Competitors’ Brands 2
I nearly choked on my afternoon tea when I searched for 'Efficient Frontier' on Google today. Sitting there, bold as brass, was an ad for one of our competitors:
Click arbitrage on Facebook
I saw a neat bit of click arbitrage on Facebook earlier this week. I saw this ad for Stevie Wonder concert tickets (he's listed under my favourite music). Without thinking I clicked on the ad and was directed to… a page of Yahoo sponsored links.
I wonder how long it will take for Facebook [...]
Search marketing code of conduct
“Hell, there are no rules here – we’re trying to accomplish something.” – Thomas Edison
For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]