A summer of debauchery is nearly upon us with tonight's launch of Big Brother 8. Yet another opportunity for the British nation to shame itself on the international media stage. But whatever you think of Big Brother, it does generate massive search volumes, so I've had a quick look on Google to see who's ready to pick this traffic up.
It should be said that other advertisers did show when I took my highly unscientific sample (including Domino's Pizza, which I thought was interesting), but campaign budgets meant only the above were regular ads.
The contestants are announced tonight, so I'll have a look tomorrow to see who's really sharp and is bidding on those too. The real prize goes to the advertiser who can monitor search volumes on contestant names and try to predict the weekly evictions. Those efforts would no doubt be handsomely rewarded by a Mr W. Hill.
Update: Respect to The Sun. I just did a search for 'Shabnam', 'Chanelle' and 'Sam and Amanda'. Top marks to The Sun, they had an AdWords listing for each one:
I've also just had a look on Yahoo to see what's happening there. None of the advertisers above were listed. Hopefully the launch of the Panama platform, with its Fast Ad Activation, will help advertisers respond more quickly on Yahoo as well as Google.