GCSE Search Engine Marketing
GCSE results came out today, followed by the annual debate about 'standards'. Governments often choose a metric to determine whether services are improving; political opponents accuse them of manipulating the metric instead of improving the services.
The IAB/DMA have finally come out with their search marketing best practice charter, and I expect everyone in the [...]
Search marketing code of conduct
“Hell, there are no rules here - we’re trying to accomplish something.” - Thomas Edison
For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]
