Visualising Quality Score with Treemaps
Quality Score is an incredibly important factor in managing Adwords campaigns, but is sometimes difficult to handle. To understand how Quality Score is impacting an account it can be better to visualise it than stare at rows of keyword data. I’ve created a couple of treemaps to demonstrate how this can be done. Example 1: [...]
Google Charts API
Figuring out new and interesting ways of representing paid search data is one my particular interests. I found a bit of time today to play with Google Charts API which has a great Venn diagram generator. Although you can easily create Venn diagrams ‘freehand’ in Excel, producing them accurately from data is much more difficult. [...]