I-level: The Good, The Bad and The Ugly

“Control your own destiny or someone else will.” Jack Welch If there’s one thing we’re not short of in London’s media hub, it’s bullshit. Plenty of it has been generated in the last few days following on from i-level’s quick but not painless death. So here’s three things I understand about what happened: The Good [...]

Google Took 88.9% UK Market Share In 2009

The IAB UK released its 2009 Internet Adspend report this week, declaring that £3.54bn was spent on online advertising last year. Paid search took a whopping £2.15bn, 60.7% of the total. My previous analysis on Google’s financial results suggests Google made £1.912bn in 2009. That’s an 88.9% market share. The share is broadly in line [...]

Back in June

I’ve not managed a post since March, and this one will be the only one in May. I’m afraid other things have kept very busy, including exciting changes at Efficient Frontier. But the main thing that’s kept me busy is something else. I’ll let this man hint at what that is:

SEO Ad in the Metro

Spotted by an EFer in this morning’s London Metro. I wonder what the ROI on the ad is?

Two Great Videos from Google and Microsoft

Here’s a couple of really good videos I’ve seen from Google and Microsoft in the last day or two. Ten Years of Google I saw this yesterday at a conference as part of Mark Howe‘s keynote presentation. Microsoft Advertising Intro Perhaps the best explanation (to an advertiser or agency) I’ve seen from Microsoft of what [...]

Don’t Switch the Test Ads On!

Sometimes when working with Adwords Editor, you might just create a few dummy ads while you work on another aspect of the campaign. It’s important not to push those dummy ads live.

Google Alphabet and Personal Alphabet

Google graduated its Suggest tool out of labs last week. A couple of blogs have listed the Google Alphabet (ie what Google suggests for each letter) in English and French. If you're a Firefox 3 user (and if you're not, you really should be) then you can create your own personal alphabet using the Smart [...]

Useful Firefox Add-Ons for Paid Search

There are loads of blog posts recommending Firefox add-ons (aka extensions) for SEO, but what about for those of us who are managing paid search campaigns?  Here are a few of my favourite add-ons:

Oh the Hilarity!

Please, please, stop with the April Fool's stuff, it really isn't funny. Sorry to sound like an old curmudgeon, but the 'jokes' on the web get worse each and every year.  Yes, the PigeonRank thing was amusing, but it's so tired now.

Search Marketing Predictions for 2008

It's tough to make predictions, especially about the future. Yogi Berra There seems to be no shortage of predictions around this time of the year.  I find them very enjoyable to read, though I don't take them very seriously.  That's no disrepect to the authors of the predictions, just that forecasting the future is very [...]

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