Falling CPCs are inevitable if Google increases paid ad space

True to form, Google announced another bumper quarter last night. But one statistic causing some hand wringing is the continual fall of CPC prices. Google say this isn’t a problem and not a concern for their business. Not only do I agree with them, but I think Google are the cause of the decrease in [...]

Google Think Quarterly print edition

My copy of Google Think Quarterly just arrived in the post. Although it’s available online, Google has sent me a lovely hardback copy. Probably one of the nicest pieces of print marketing I’ve seen in a long while; I dread to think what the unit cost is. Here are some photos: Came in a nice [...]

Another great year for Google UK

Google released its Q4 ’10 earnings last week. I’ve taken the figures for the UK and converted them to pounds which gives some insight on Google’s performance here in Blighty. 2010 showed a 13% growth on 2009, as Google recorded c.£2.15bn of revenue in the UK. It’s a staggering amount – ITV will probably make [...]

Google’s Q1 UK revenues in GBP

So Google’s Q1 results came out over a month ago, so this post is quite late. Nevertheless, here the usual UK analysis. I’ve tweaked the chart to give the USD change too. FX rates are taken from oanda.com. Here’s the chart of the data table: Here’s the year-on-year percentage growth: And finally the quarter-on-quarter percentage [...]

Google UK’s Q4 revenues in GBP

Google results came out yesterday, so here’s my usual look at the sterling version of the numbers. FX rates are taken from oanda.com as usual. Here’s the chart of the data table: Here’s the year-on-year percentage growth: And finally the quarter-on-quarter percentage growth: Perhaps the only concern is that QoQ, Q4 is only 1% up [...]

Google UK’s Q3 revenues in GBP

This is an update on a previous post, looking at Google’s UK revenues in GBP. Google breaks out its UK revenues due to SEC regulations, but in dollars. This makes it difficult to determine how successful they’ve been in the UK because of currency fluctuations. I make the conversions back to sterling, so here’s the [...]

Google’s UK Revenues in GBP

Google’s Q2 2009 results came out last week, with the usual parade of pre-forecasting and post-analysis. I thought it would be useful to breakout the UK component of their revenues. Being a US company, Google report in US dollars, so I’ve made a rough estimate of what those revenues are in sterling. I’ve taken the [...]

Google UK Revenues Down In USD, But Up In GBP

Google released their Q4 2008 results last night and on the face of it it didn’t look good for the UK business. Q4 revenues were down to $685m from $772m in Q3, and even down slightly from Q4 2007′s number of $692m. Of course what’s really done for Google UK is not the economy (so [...]