Simplistic comScore Search Numbers
There's a lot of quantative measurement of the search market, including from Efficient Frontier, but as with all data points you should consider what the numbers mean, if they mean anything at all, before pronouncing judgement.
Take for example comScore's search engine rankings report for February, which declares that search queries are down across the board. [...]
P&G’s strange view of online advertising
I was astonished when I read an interview with Proctor & Gamble’s Marketing Director, Roisin Donnelly, in NMA. This was the part that really knocked me back:
“A big barrier [to spending more online] is measurement,” she said. “We know how to measure TV, we know what the ratings are. Online has been slower to [...]
