What’s Right with Microsoft Live Search
Last month I ranted about some serious problems with search results for popular navigational queries on Microsoft Live Search.
What’s Wrong with Microsoft Live Search
I got sent a link for Big Snap 2, Microsoft's latest promotion to get people to use Live Search. But let me tell you, they could give a Ferrari to every user and it still wouldn't get people to switch from Google.
Ad Exchanges Are the Future
There’s a great article on Clickz by Eric Picard called ‘Ad Exchanges Are the Future‘. Eric works for Microsoft Digital Advertising Solutions. He has written a very clear description of what’s wrong with the current trading practices in media buying (outside of search) and how that’s going to change in the next 5 [...]
Microsoft adChamps
On Thursday I was the guest of Microsoft at their adChamps event. Around 40 advertisers and agencies, large and small were invited to a full day with their engineers, researchers and executives. Microsoft have a lot of challenges in Europe and all credit to them for sharing their plans and visions for the [...]