P&G’s strange view of online advertising
I was astonished when I read an interview with Proctor & Gamble’s Marketing Director, Roisin Donnelly, in NMA. This was the part that really knocked me back:
“A big barrier [to spending more online] is measurement,” she said. “We know how to measure TV, we know what the ratings are. Online has been slower to [...]
Search marketing code of conduct
“Hell, there are no rules here - we’re trying to accomplish something.” - Thomas Edison
For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]
