7 tips for migrating your search campaign to Yahoo Panama
We got a look at our first few Yahoo accounts that can be migrated to Panama this week. Here’s a few things to watch out for if you’re ready to migrate your Yahoo campaign to the new system. Don’t just push the upgrade button. Make sure you preview the new account structure thoroughly before you [...]
Analysing the analysis of the search market
I’ve always thought that there isn’t enough market analysis in search, so I was very interested to read the latest white paper from Latitude. “Is the UK paid search market more sophisticated than the US?” is the question that they have asked, and they’ve answered with a resounding yes. Before I hoist the Union Jack [...]
Search marketing code of conduct
“Hell, there are no rules here – we’re trying to accomplish something.” – Thomas Edison For a few months now there’s been talk in the UK about a search marketing code of conduct. This was revisited in an article in last week’s New Media Age. It first popped up last year in an NMA piece [...]