Bidding on Competitors’ Brands
One thing advertisers love to do their competitors is bid on their brand keywords. And of course, they hate it when it's done to them. It's not something I'm personally fond of, and opinions on this practice vary across the industry. But I think I know what one UK SEM agency's opinion is! I thought [...]
Analysing the analysis of the search market
I’ve always thought that there isn’t enough market analysis in search, so I was very interested to read the latest white paper from Latitude. “Is the UK paid search market more sophisticated than the US?” is the question that they have asked, and they’ve answered with a resounding yes. Before I hoist the Union Jack [...]
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